Poster designed By: Kol Crosbie
By : Heather Willis
Merriam Webster defines campaign as:
Campaign (noun): a connected series of operations designed to bring about a particular result
Campaign (verb): to go on, engage in, or conduct a campaign
When we hear the word campaign, the first thing that comes to mind is the world of politics. The months preceding the recent November election we were inundated with hundreds of ads on the TV, online and in print.
As we watched those election campaigns unfold, the major candidates were spending millions or tens of millions of dollars to get our vote. What about the minor candidates? Someone who would do great in the political world, but aren't a member of a major political party. What about the candidate who has little or no money to spend? How do they get the recognition that they deserve?
Unfortunately, more often than not, these minor or little known candidates DON’T get the recognition they deserve.
This inequality is not only in the world of political campaigning but also in the world of Hollywood in the race for Golden Globe and Oscar nominations.
According to the MPAA 677 U.S. films were produced in 2009. Only 558 of those found their
ways into theaters.
Of the 10 movies nominated for Oscars in 2010, four of those: Up, The Blind Side, Inglorious Bastards and Avatar earned almost $800 million at the U.S. box office in 2009. Avatar went on to become the highest grossing film of all time with $760 million in the U.S. alone.
Movie studios don’t just sit by and let their films be “forgotten” by those in the awards industries.
Many studios continue to promote their films with their own campaigns on TV, in industry publications and often will even send DVDs of their movies to the voters. Even the Best Picture winner of 2010, The Hurt Locker, which was a low budget film in comparison to Avatar, ran its own campaign for the film, its actors and its director.
Does every film or studio have the resources to conduct a campaign for a movie that is deserving of recognition? The simple answer is no.
There are many films that do deserve recognition for their superb storytelling, directing and acting.
Since members of the voting community don’t go see every single movie that is released, only the films they have seen or have seen campaigns for are the ones that will likely be considered for awards.
Is this fair? No. Unfortunately, films that do have the backing of a major studio or have a studio willing to spend tens of thousands of dollars or even millions of dollars are usually the films that are recognized.
What if there is a movie that is better than any others you have seen and you feel the film, its actors or even it's director deserve to be honored for the hard work, dedication and passion that went into making it? What if as a fan you can unite with others who share your beliefs and run your own campaign?
For fans of Welcome to the Rileys, they have done just that by trying to raise $50,000 to place ads in industry magazines and online so voters will take that second look which fans believe this little Indie film truly deserves.
Just like in politics, campaign reform in the movie industry is unlikely but if fans can find a way to rally together when there is a movie out there that STANDS OUT, then fans can STAND UP so their voices will be heard and maybe more small films like 'Welcome to the Rileys' will get the distribution, promotion and acknowledgement deserved for true excellence.
For more information or to donate to the campaign for 'Welcome to the Rileys' please visit : HERE
Or visit the Official 'Welcome to the Rileys' Fan Site : HERE



